custom thermal paper

5 Reasons to Try Custom Printed Receipts as a marketing tool


Are you utilizing the space on your receipt paper? Or are you still using your receipts only as proof of the transactions? Well, gone are the days when receipts were only used to show the proof of purchase. Today, most of your competitors are using them to showcase their products and services with the help of custom-printed receipts. In addition, it helps you directly communicate with your customers even when you are not present before them! We will discuss the benefits and reasons to use custom printed receipt paper rolls below in detail. 

What are custom printed receipts?

custom printer receipt

Sales receipts serve various purposes today, unlike old days. Today, receipts are not only used as proof to show the transaction of the product you have purchased but also for marketing purposes. For instance, you can get your business log printed on the custom printed thermal receipt paper to make your customers aware of your brand. Apart from the business logo, you can also print custom messages, images, or texts on the receipts to do professional marketing cost-effectively.

How does receipt marketing work?

If you are a business owner, you can use your sales receipts for marketing your new products and increasing your brand awareness. Let’s go through a few of the ways how custom receipt marketing can work for your business: –

Encourage customer loyalty    

Yes, your sales receipts can help you increase customer loyalty. It is helpful to show your customers your appreciation and build customer loyalty by printing an exciting offer on the receipt. You can print an offer on the receipt that your customers can avail in their next visit. It can increase the chances that they would visit your store again.

In addition, you can use receipt marketing to showcase a time-sensitive discount, promo code, or offers like free shipping, etc.     

Promote social media channels

You can promote your social media channels by printing their addresses on the custom-printed receipts. In addition to this, you can also share your social media account links on your email receipts.

Helps build company recognition and encourage email registration

Custom printed receipt paper is the perfect way to promote your brand. You can build your brand recognition by mentioning your logo, website, or a call-to-action on the receipt. In addition to this, you can also inspire the customer to shop at your store again by letting them know about promotions, sales, and company events.

Reasons to try custom printed receipt rolls?

custom receipt Paper Roll

Let’s discuss a few of the major reasons why you should try custom printed receipt paper rolls for your business: –

Helps you extend and elevate your brand

Wondering how a sales receipt can elevate your brand? Well, you must know in a sea of text, people are naturally drawn to images and colors. Hence, you can pre-print your logo and important business information on your receipt paper to make it look better and help you build brand awareness. It will also help you keep your business on top of the mind of customers.

Moreover, you can also get your store address, phone number, etc., printed on the custom printed receipt paper rolls. For this, first, you need to find a reliable and reputed manufacturer that offers a variety of receipt papers like Graphic Tickets.

Promotions and Cross Branding

Do you focus on local branding? If you want to make your business grow, you cannot ignore local branding, and custom printed receipt books are one of the best and simplest ways to connect with your local customers. You can order custom printed carbonless receipt books from a reliable manufacturer like Graphic Tickets & Systems.

You can also try another method to collaborate with other local businesses and print each other’s coupons or ads. With this method, you can split the cost of the 5-case minimum for custom printed rolls. Moreover, it will help both the companies save money and expand their brand visibility to wider audiences.

Provide valuable information to audience/customers

Custom printed receipt paper can help you make your customers aware of your business. For instance, you can get your refund and exchange policies, services, etc. You can add them to the front or back of the print receipts.

Moreover, you can get your business logo watermarked on the custom printed receipt paper rolls for an additional layer of protection.

Communicate with customers

Custom printed receipts can easily help you drive more traffic to your online store. To do this, you can collect important customer data through custom-printed receipts. In addition to this, you can also offer incentives like a discount code or coupon that they can get after completing surveys, sharing email addresses, writing reviews, or following your business on social media.

Generate revenue

You must be wondering how someone can generate revenue from custom receipt papers? With custom printed sales receipts from Graphic Tickets & Systems, you can pre-print your upcoming sales, coupons, QR codes, and promotions that can generate repeat sales to offset your receipt paper costs. Apart from this, you can also sell the space of your paper rolls as ad space to other businesses.   


Hence, custom-printed receipts are among the best marketing tools for restaurants, convenience stores, banks, etc. Therefore, by customizing your receipts, you can reap various benefits for your business, irrespective of the industry. Moreover, at Graphic Tickets & Systems, you can get various types of custom printed carbonless receipt books and sleeves at discounted prices.

Written By
Mindy Timm

Mindy Timm is the Sales Manager for Graphic Tickets & Systems, where he gives guidance and helps the customer with getting the product that will perform the best for their needs. Dedicated to the end-user, he is enthusiastic about talking to people all over the U.S. and taking care of their thermal paper needs as quickly and efficiently as possible so they can worry about the other projects on their desk. As a Marine Veteran, he takes pride in his attention to detail to make sure that your thermal paper rolls will work in your machines. After hours, he spends his time as a volunteer firefighter. For more information about Mindy or thermal paper, please feel free to visit our website at

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Frequently Asked Questions

What is the reason to try custom-printed receipts?

Custom receipt papers allow you to communicate with your potential audience and showcase your products and services. Apart from this, you can also print coupons, offers, and upcoming sales dates on your custom printed receipts to make your audience aware of the current events in your organization.

How do you test custom printed thermal receipts?

You can check custom printed thermal receipts by scratching them with your fingernail since the thermal paper has a chemical coating on its surface that reacts with heat to produce images or texts on the paper. When you scratch the paper with your fingernail, heat is generated, and the paper will show black marks on the paper. If it shows black marks, it is thermal paper. If not, then it is not a thermal receipt paper.

How to use custom printed receipts?

You can use custom printed receipts to print your business logo, tagline, coupons, offers, QR code, etc. In addition to this, you can also print your company’s refund, exchange, or return policies on the backside of your receipt.

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